6) Vision Video
If you’re targeting C-level customers, then you should know they’re more interested in the future of your business than the specifications of your product. A vision video explains where your company is going in an engaging and exciting way. You invite people into a better future, and give them confidence that their future will be bright, if they choose to work with you.
Rocket Lab is a New Zealand space company, and in the video we created for them below, you can get a real sense of the vision from their CEO.
https://vimeo.com/121637617
7) Sponsored Creative
Want to go viral? One of the best ways is a sponsored creative video. With these, you partner with an established youtube entertainer. After providing a brief, they will make a funny video that loosely relates to your product or solution, then, at the end of the video, they’ll mention you as a sponsor.
While it may not give people the same amount of information as a product launch, it has the chance to be seen by significantly more people. One great example is “A Conference Call in Real Life.” The video was sponsored by an event called Leadercast and received over 14 million views! While your sponsored creative video may not reach 14 million, it can still reach a huge number of people.
https://www.youtube.com/watch?v=DYu_bGbZiiQ
What are you waiting for?
Quality video gives your organization, product, or solution a real professional edge over the competition. It also introduces you to a much larger audience. The reality is, you can’t afford not to be creating promotional videos for the web.
While you may not have the resources or knowledge to create video content in-house, that’s ok. There are agencies around the world who can partner with you to create content for your organization that fits your style. If you’re in the Auckland, NZ area, then contact us at Dreams in Shadow to discuss your video needs. We have extensive experience in the film industry, and are passionate about creatively bringing your story to life. We’d love to hear from you!